Floral Sketches: Art Becomes Life
An eco-friendly way to dial in the details for your wedding.
What are the sketches for, and how do you use them with clients?
Focusing on the wedding season, even when the calendar doesn’t line up.
Why is sketching important to BMW?
First, the sketching process usually flows right into the flower order for the event, as we consider key elements like bouquets, centerpieces, or a statement piece like a chuppah or hanging installation. We want to make sure there is continuity and also special emphasis as we look across all the elements of a wedding.
Second, and if you take nothing else from this, is the tremendous act of sustainability we are practicing. In looking through last year’s wedding bouquets, I see that the ingredients, if we were to do a “mock up” or sample, carry significant costs for the ingredients and time to produce, and there is A LOT of leftovers. These are usually artfully woven into other aspects of the wedding. In the case a live flower preview, it can mean 50, 75 or even over 120 stems of leftovers as we pluck a few key blooms for the bouquet! As florists who care fiercely about reducing waste, we need all the flowers we bring into our studio to be used. The cost of making a bouquet outside a wedding is generally something we discourage. We use what we grow and buy, and when we can show samples because they happen to be in the cooler for another event, we are happy to do it.
Let us sketch your dreams.
So if you like our work, and you like the idea of having a sketch to take to a shower, or present to a parent who helps pay for your celebration, or keep for yourself to remember the special time when you made plans to get married, we would love meet with you.
“Art is not what you see, but what you make others see.” – Edgar Degas
We can’t show you the flowers before the wedding, but we can learn enough about you to help you see the art, and we know you’ll be blown away when the picture comes to life. And there’s nothing sketchy about that. 🙂
– Kirsten Gordon